The Dalmatian breed experienced a massive surge in popularity as a result of the 1956 novel The Hundred and One Dalmatians written by British author Dodie Smith, and later due to the two Walt Disney films based on the book. Famous Dalmatians
* Pongo, Mrs. Pongo/Missus, Perdita, Prince (Perdita's Mate), and their puppies in The Hundred and One Dalmatians and its derivative works (The Starlight Barking, etc.).
* Sparky the Fire Dog Mascot of the American National Fire Protection Association.
* Louie (Lou Dog), the mascot of the band Sublime, owned by singer Bradley Nowell.
* Budweiser Dalmatian, the mascot along with BUD (the horse) for Anheuser Bush Budweiser Brewery
* Spottie Dottie